Entrusting the assignment exclusively to a real estate agency means, for the seller, contractually committing for a certain period of time so that the negotiation of the house is entrusted only to the appointed broker.
Unfortunately, many believe that by assigning a mandate to sell to several agencies at the same time, the goal of the sale can be achieved sooner because, erroneously, they see exclusivity as a limitation on the possibility of selling one’s home with less visibility of one’s offer.
What are the consequences of appointing multiple agencies to sell?
The inevitable consequence of using several real estate agencies is that non-exclusive agencies will not risk wasting too much time and money looking for customers interested in buying your property, perhaps taking care of a long negotiation, and then risk having the property slip away from a another buyer brought in by another agency. The truth is that each agency will give priority to its assignments exclusively, concentrating its forces first and best on these.
Then, each agency will publish its own announcement on real estate portals with different descriptions and characteristics. This situation will only generate confusion for the potential buyer, not to mention the far from reassuring message that is sent to him.
The agency that has received an assignment to sell with exclusivity will more willingly invest its money and its strength to conclude the sale in the best possible way for the customer who has trusted it.
Therefore, giving the exclusivity to a real estate agency turns out to be the best strategy to sell faster and better!
